If you’ve ever run a digital marketing campaign, you know how essential it is to have accurate attribution data for campaign tracking and performance analysis. Optimizing campaigns without precise tracking across multiple customer touchpoints is like trying to assemble a puzzle in dim lighting - you can’t see the fine details that ultimately create the bigger picture.

Enter RedTrack, the newest attribution and tracking platform with an integration with 29 Next. We know how much our merchants rely on accurate attribution data to inform media buying, and this integration enables them to gain complete visibility into their marketing performance for sales through 29 Next.

Let’s look deeper into this new integration and how you can benefit from using both 29 Next and RedTrack. 

What is RedTrack?

RedTrack is a comprehensive analytics platform specializing in ad tracking, attribution, and automation across digital channels. Serving over 800 businesses globally, RedTrack, a certified Meta Business Partner, delivers solutions for e-commerce merchants and marketing agencies in the post-cookie era.

The platform offers:

• Centralized tracking across paid ads, organic traffic, and email campaigns
• 100% conversion attribution down to the ad level
• Direct Conversion API integrations with Facebook, Google Ads, and TikTok
• Media buying automation across 20+ networks
• Privacy-first tracking using server-to-server connections and first-party cookies

Benefits of Using RedTrack

Perfect Attribution Across Channels

RedTrack delivers complete conversion and revenue matching to individual ads or placements. This granular visibility identifies exactly which campaigns drive business results, with multi-touch attribution models capturing the entire customer journey.

Future-Proof Tracking Technology

With third-party cookies increasingly restricted, RedTrack's server-to-server tracking and first-party implementation ensure your data remains accurate despite iOS14 restrictions and ad blockers.

Enhanced Ad Performance

Through direct API integrations with major platforms, RedTrack enables rich conversion data to flow back to advertising networks, optimizing algorithm learning and reducing acquisition costs over time.

Streamlined Campaign Management

RedTrack automates routine tasks across multiple networks - from cost updates to rules that prevent ad waste - freeing your team to focus on strategy rather than manual data entry.

Using RedTrack with 29 Next

The integration between 29 Next and RedTrack equips merchants with the data they need to make decisions that optimize their marketing campaigns. Here’s how you as a 29 Next merchant can make the most out of RedTrack. 

Proper Attribution for All Sales

Whenever a sale is made on your 29 Next store through the storefront, RedTrack will tell you which ad it came from based on your preferred attribution model (first click, last click, or last paid click). You can then use this data to inform decisions on which campaigns to scale or cut back on. 

Seamless Data Flow

Customer journey information between your 29 Next storefront and RedTrack's analytics engine paints a clear picture of the entire customer journey. Sales data from post-checkout upsells are joined together with data from the initial sales to be most accurate, and purchase data, including order values and product details, is automatically transmitted for attribution analysis. 

Optimized Campaigns & Remarketing

If you’re a performance marketer and like to split test everything, RedTrack’s data will give you insight into optimizing and enhancing remarketing strategies. With more data to draw from, you’ll find it easier to define the full scope of your customer base and have a better understanding of how to reach them across each stage of their lifecycle as your customer.

How to Connect Your Account

Connecting your 29 Next and RedTrack requires action on both platforms. For RedTrack, check out their handy guide on how to set everything up. 

On the 29 Next side, your first step is to install the RedTrack App from the App Store. From there, you’ll need to address these settings:

Enable App: Click to turn on tracking for your storefront

Script Tracking Domain: Set up a custom tracking domain in RedTrack and enter it here.

Default Campaign Id: Use the Campaign Id value from your RedTrack campaign.

Attribution Setting: Choose how you want attribution to be tracked, either first click, last click, or last paid click.

Attribution Window: Choose the number of days in which a click can be attributed to a conversion.

Script Cookie Domain: Enter the domain which sets cookies as first-party or use the site's own domain by skipping this field.

Get More Out of Your Campaigns

By combining 29 Next's robust platform with RedTrack's sophisticated analytics, 29 Next merchants have what they need to make sweeping improvements to their marketing and media buying strategies. Accurate data is the key to making precise marketing decisions, and that’s what you get with 29 Next and RedTrack.

If you’re a 29 Next merchant, consider using RedTrack to achieve improved conversion rates, more efficient ad spend, and accelerated business growth. 

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